Email Marketing – The Magic Button?
Once upon a time, the gurus spread the word that Email Marketing brought in tons of cash by just pushing a button. The Magic Button, they called it. They were referring to the “Send” button to send emails to their list. It was the forerunner of “one button” or “one click” software that supposedly makes people rich doing practically nothing. Well, apparently they wore the button out pushing it so many times, since it does not work that way anymore.
One time, when the Internet was newer and Email Marketing was born, people bought almost everything that came into their inbox–or so we are told. That just does not happen anymore, no matter what you hear.
These days, people are more used to the Internet, they are more savvy shoppers and they are plain worn out with the hype, false promises and outright lies they heard for so many years. Nowadays you will not sell just anything you send out to someone’s inbox. It takes a lot more to build a good, responsive list of people who know and trust you and will buy from you. With good reason.
Anyone who has been on the Internet for any length of time has heard over and over “The money is in the list.” They are referring to a list of email names and addresses they have gathered and put into their Autoresponder. Something else you will hear often is that for each email address on your list you will earn $1 to $1.50 a month on average. Even that is not necessarily true. There are people who earn that much, and more, of course, but just having a list of names and addresses and mailing out offers to them is no guarantee of any amount of money. I know people with fairly large lists who earn little or nothing, and by the same token, people with smaller lists who do quite well.
What makes the difference? The quality of the list and the way you treat your subscribers. Some people on your list will never buy anything–from anyone. They are what we call “Freebie Seekers.” They want everything for nothing, and after they get it, they do nothing with it. Others are really trying to build a business, or gain knowledge about a certain subject, and they will buy what they think will solve a problem or help them in some way.
The best way to build a responsive list is to keep in mind that real people are behind the email addresses you have on your list. Just as real as any who walk into a WalMart or Sears store. People like you and me, with families, homes, jobs and businesses. Remember to treat them as you want to be treated. Not as a dollar sign.
Always give good information, good free content, and only offer products you know are good and that you feel will help someone on your list. Do not send junk products to your list, or ever try to trick them, either into opening your mail with a false subject line, or by misrepresenting something. That is the quickest way to lose your list. If they feel they cannot trust you, they will unsubscribe immediately.
For more information on Email Marketing, check out my Free Report:
http://www.razschultz.com/email_marketing
We will talk more about how to profit from Email Marketing and ways to build your list in the future. I welcome your comments and questions. I am always glad to hear from you.
